Home Movie News Lex Luthor Opens Up to Fortune Magazine in a Clever Marketing Stunt
Lex Luthor Opens Up to Fortune Magazine in a Clever Marketing Stunt

Lex Luthor Opens Up to Fortune Magazine in a Clever Marketing Stunt

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A brand new profile of Jesse Eisenberg’s Lex Luthor Jr. has graced the pages of Fortune magazine, providing plenty of new information about the young billionaire, and how he will serve the action of Batman V Superman: Dawn of Justice.

Eisenberg’s Alexander Joseph Luthor Jr. is described as a is a ’31-year-old wunderkind’ who turned his father’s petrochemical and heavy machinery company into a Fortune 500 technology giant that is reshaping the lives of citizens in both Metropolis and Gotham.

The article places Luthor as your typical Silicon Valley tech CEO with a foosball table in his office; labeling him as a coding genius who is known to spend frequent hours in LexCorp’s cutting-edge R&D lab “The Crucible”.

The Fortune article is a brilliant piece of marketing buzz for Zack Snyder’s forthcoming Batman V Superman: Dawn of Justice, and offers audiences some vital new plot points as to where this new screen version of Lex Luthor is going.

Central to the article is the very real competition between LexCorp, and enigmatic and mysterious billionaire Bruce Wayne’s (Ben Affleck) Wayne Industries, with LexCorp being the up and comer, and a very real threat to Wayne Industries. The article also implies two very interesting, and potentially central plot points: Luthor’s extensive meteorite collection, and LexCorp’s interest in advanced weapons manufacturing. It also suggests the development of a product that Luthor promises “will protect you, and everyone, from threats you don’t even know about yet. I don’t want to scare anybody… much. But there are a lot of threats out there, and they’re here today.”

It’s not hard to bet that director Zack Snyder still has a lot he’s holding back, and we can only hope that we’ll be seeing more clever marketing as the countdown continues in the lead-up to the release of Batman V Superman: Dawn of Justice next year.