And this isn’t just a blanket sale—it’s a curated, two-phase rollout that taps into different corners of the gaming experience, whether you’re chasing the perfect apex or hunting split-second precision in competitive play.

The month kicks off in high gear with the “Get Race Ready” phase froma April 1 -14, a nod to the ever-growing sim racing scene. With Forza Horizon 6 on the horizon this May, the timing couldn’t be better.

Players can grab 25% off Logitech G’s racing gear, including wheels and accessories engineered to bring a new level of immersion to every turn, drift, and straight. Whether you’re a casual cruiser or a die-hard sim enthusiast, this is the moment to transform your desk into a full-blown cockpit.

From mid-month, April 15 – 30, the focus shifts to competitive edge with “Level Up Your Game,” spotlighting Logitech G’s elite PRO range. Designed in collaboration with top-tier esports athletes, this gear is built for players who demand speed, accuracy, and consistency under pressure.

With 20% off the PRO lineup, it’s a prime opportunity to invest in hardware that’s been tested at the highest levels of play.

Backing the campaign is Kiwi gaming personality ChicoFilo, who knows firsthand the impact of quality gear. “Having the right gear can make a huge difference to how you experience a game,” he says. “Month of Gaming is a great chance for players to upgrade their setup and really get the most out of what they’re playing.”

With gaming continuing to surge across Aotearoa, Logitech G’s Month of Gaming isn’t just about discounts—it’s about elevating the player experience. Whether you’re dialing in your rig for racing glory or fine-tuning your loadout for ranked matches, April offers a clear path to upgrading your play.

Image: Logitech

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Harms, who also spent more than two years as Chief Operating Officer at The Chiefs Esports Club, believes 2026 will be a rare convergence of seismic releases and fundamental behavioural change. Together, they’re set to redefine who gamers are, how games are discovered, and why people stay loyal to the worlds they play in.

2026 Is a Blockbuster Year — and Everyone Will Feel It

On paper, 2026 reads like a greatest-hits playlist for gaming. The undisputed centrepiece is Grand Theft Auto VI, arriving in November and already tipped to be one of the biggest entertainment launches of all time. Surrounding it is an unusually stacked slate, including the Fable reboot, 007 First Light, Resident Evil: Requiem, and Nintendo Switch 2 entering its first full year with major exclusives and next-gen reimaginings of familiar franchises.

But for Harms, the real story isn’t just sales — it’s cultural gravity. Blockbuster games don’t exist in isolation. They spill into group chats, social feeds, schools, workplaces, and living rooms, turning gaming into a shared reference point. That halo effect lifts everything around it: streaming, creators, esports, accessories, and second-screen content all surge when a true mega-release lands.

Cross-Generational Gaming Is Now the Norm

The old idea that gaming is something you “grow out of” no longer holds up. Harms points to data showing that 40% of Baby Boomer gamers and 50% of Gen X gamers play five or more hours a week — and those numbers keep climbing.

The bigger shift, however, is happening at home. More than half of gaming parents are introducing their children to games, with nearly half saying their kids start playing by age five. For many, Minecraft and Roblox are the gateway, meaning the next generation is growing up fluent in play, chat, creativity, and shared online spaces from day one.

In 2026, Harms says gaming continues its move into “everyday” territory; less subculture, more common language shared across ages, households, and friend groups.

Players as Creators Are Redefining the Medium

The creator economy isn’t sitting beside gaming anymore; in many cases, it is gaming. Players aren’t just consuming content; they’re building it, remixing it, and sharing it at scale, often inside the platforms themselves.

Roblox is the clearest signal. In 2025 alone, 1.6 million monetised creators built more than 100 million unique experiences. Fortnite and Roblox combined paid out around $1.5 billion to creators last year, turning what was once a hobby into a legitimate career path.

Behaviour is shifting alongside it. Forty per cent of gamers say they’re consuming more user-generated content than a year ago, while 55% say they’d try a new game if their favourite creator moved to it. In 2026, discovery and loyalty will increasingly flow through creator-led communities rather than traditional marketing channels.

Cosy Gaming Is Changing What “Quality” Looks Like

Once niche, cosy gaming has gone fully mainstream, and it’s quietly redefining what players want from games. These are low-stakes, comfort-first experiences focused on building, crafting, decorating, and community rather than competition and pressure.

Harms points to the enduring pull of Stardew Valley and Animal Crossing, alongside newer community-driven hits like Roblox’s Grow a Garden, which hit 16 million concurrent players in 2025. Emotion plays a huge role here: more than half of gamers now say they play primarily to unwind and relieve stress.

In that context, slower pacing and gentle progression aren’t compromises; they’re features. Harms expects 2026 to cement this trend further, with major franchises leaning into cosy mechanics. He also highlights the influence of female-led creator culture, particularly Gen Z women shaping cosy aesthetics and trends across TikTok and YouTube.

Live-Service Loyalty Will Only Deepen

Finally, 2026 continues the shift toward games that feel like places, not products. Younger players are gravitating toward live-service titles and subscriptions, drawn by persistent progression, frequent updates, and strong social ecosystems.

Battle royales, arena shooters, and sandbox worlds remain dominant because they’re built for shared moments and long-term engagement. Harms points to titles like Arc Raiders and Battlefield 6 as signals that players still crave immersive multiplayer experiences without unnecessary gimmicks.

The trade-off is concentrated loyalty. Players are sticking with favourites for years rather than cycling through annual releases, putting pressure on legacy franchises. In 2026, expect fewer mass migrations and more long-running ecosystems fighting to keep their communities invested.

In short, gaming in 2026 isn’t just bigger: it’s broader, more personal, more creative, and more culturally embedded than ever. And for brands watching from the sidelines, the message is clear: this isn’t a trend to catch up with — it’s the world everyone’s already playing in.

Visit LogiTechG NOW to get in on all your gaming needs, and make 2026 your year!

Image: LogiTech

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For one night only, Madrid becomes the epicentre of gaming culture as Logitech G rolls out their signature “blue carpet” at the legendary Callao Cinema. Hosted by Queen Mary (Mary Ruiz) and Archar0m, this flagship event is more than just a product launch—it’s a full-throttle showcase of the future of gaming, streaming, and sim racing, all wrapped under this year’s theme: Breakthroughs in Play.

Fans can tune in from across the globe via Logitech G’s YouTube channel (that’s 5:00am NZST on September 18 for Kiwi gamers), where they’ll be treated to a high-energy mix of world-first announcements, exclusive product reveals, and live entertainment celebrating the power of play.

With past editions lighting up Paris in 2024 and Berlin in 2022, this third Logitech G PLAY is set to be the boldest yet. Over 80 major creators will be in the house, including Ben Rowlands, mrDzinold, SpuddGaming, PAGO, DanucD, IzakOOO, Hinkowicz, All The Gear, and TheGrefg—together representing a massive community of over 120 million fans worldwide. And if that’s not enough to make your palms sweat, sim racing diehards will get their engines revved with a special appearance from car fanatic SebDelanney.

“Gaming is all about passion, energy, and unforgettable moments—and that’s exactly what fans can expect from Logitech G PLAY. It’s going to be an exciting, immersive experience, and I can’t wait to share it,” says TheGrefg.

Logitech G PLAY is more than an event—it’s a statement of intent. With groundbreaking design, powerhouse collaborations, and a spotlight on the global gaming community, Logitech G is pushing the boundaries of what’s possible. As Yalcin Yilmaz, VP of Logitech Europe & Asia Pacific Developed, puts it: “At Logitech G PLAY, we’re not only unveiling what’s next in gaming, we’re celebrating the people who make it possible: our gamers, our partners, and our creators.”

And for those here in Aotearoa, the action doesn’t stop at the livestream. Running until October 2, Logitech G PLAY Days will bring exclusive deals, contests, and activations to retailers including PB Tech, Harvey Norman, and JB Hi-Fi. From mice and keyboards to headsets and racing wheels, Kiwi gamers can get hands-on with premium gear at unbeatable prices—and celebrate PLAY both online and in-store.

So whether you’re in Madrid for the big premiere or watching from your screen at home, Logitech G PLAY promises a global gaming moment you won’t want to miss. #LogitechGPLAY #KeepPlaying

Make sure you get on the action at LogiTech’s Official YouTube channel here.

Image: LogiTech

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 Streaming globally with a flagship premiere event in Madrid appeared first on SpicyPulp.

“G522 was made for gamers who bring passion and personality to everything they do,” said Ujesh Desai, vice president and general manager of Logitech G. “Whether you’re climbing the ranks, streaming for your audience, or pulling all-night gaming sessions, the G522 ups your game with top-tier performance, features, and style.”

G522 builds on the strong foundation of the widely popular Logitech G733 headset, carrying its legacy further while introducing an exciting evolution. At first glance, the family resemblance is clear, but as you look closer, the G522 reveals a fresh, elevated design. It’s all about progression – sleeker curves, a more sophisticated silhouette, and thoughtful design choices that reflect a modern take on performance and style. The sharper edges of the G733 have been transitioned into smooth, flowing lines showcasing a refined aesthetic.

“The G522 headset is the result of meticulous craftsmanship and a relentless attention to detail, every element is intentionally designed to deliver a curated, premium experience,” said Ahmed Riaz, Head of Design at Logitech G. “It builds on a proven formula for success that’s become synonymous with our G5 Series products, combining precision engineering with a deep understanding of what today’s gamers value most.”

G5 Series gamers play a wide variety of games. As a result, the new G522 headset had to perform to the level of the most discerning core gamers and be flexible enough to work seamlessly across all genres and types of gameplay.

Designed for long sessions, G522 delivers a significant leap forward in comfort, engineered with community feedback at its core. The ear cups have been redesigned with a wider shape and an added layer of memory foam to enhance cushioning and cooling, wrapped in a new fabric that’s both softer and more durable. A reversible suspension band now rests flatter and more evenly across the head, with added ridges to increase breathability and upgraded materials for extended durability. To ensure all-day comfort for every gamer, our player fit tests included individuals who wear glasses or earrings, making the G522 a headset built for everyone.

At the heart of the headset are new synchronised PRO-G drivers that deliver Logitech G’s highest-fidelity, paired with 48 kHz/24-bit digital signal processing for unparalleled immersion and precision. Gamers can hear subtle in-game cues—like distant footsteps or weapon reloads—with crystal clarity.

Communication is critical in competitive and online play, and the G522’s 48 kHz/16-bit microphone, enhanced by BLUE VO!CE technology ensures your voice cuts through the chaos. Customise your microphone audio with real-time filters and effects, delivering a professional sound for every session.

The G522 offers tri-mode connectivity, allowing seamless switching between LIGHTSPEED wireless, Bluetooth, and USB-C. It’s built for fluid transitions between platforms, PC, console, and mobile, without the lag or hassle.

G HUB software and the Logitech G mobile app allow gamers to fine-tune their audio with a 10-band EQ, personalise LIGHTSYNC RGB, adjust mic settings, and save up to three custom profiles directly to the headset.

Continuing Logitech G’s commitment to reducing environmental impact, the G522 is crafted with 27% post-consumer recycled plastic and low-carbon aluminium, aligning performance with purpose.

The Logitech G522 Gaming Headset is available now in black and white at LogitechG.com and participating retailers for $349.95 NZD

Image: Logitech

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