Available in store now, the new Woolworths Bricks Home collection transforms everyday domestic life into tiny, must-have treasures, inviting Kiwi shoppers to collect, build, swap and play their way through a miniature celebration of what makes a house feel like home. Even better, for the first time ever, the collection won’t just live at Woolworths – FreshChoice stores nationwide are officially joining the Bricks party.

The Home edition features 40 detailed miniatures inspired by daily life, spanning pantry staples, household essentials, appliances, interiors, pets and family characters. Whether you’re building a dream lounge, stocking the mini pantry or assembling a full household, each piece adds another layer of charm to the experience.

There’s also a touch of team spirit woven into the mix. Collectors will spot a futureFERNS netball star, complete with wing defence bib; a nod to Woolworths’ partnership with Netball New Zealand and its ongoing commitment to fuelling more than 70,000 kids with fresh, nutritious food.

Woolworths NZ GM of Brand Abbe Hale says the return of Bricks is all about turning the weekly shop into something a little more magical. Each grocery run becomes another building block of family fun, sparking creativity, connection and hands-on play for whānau of all ages — whether you’re a seasoned Bricks veteran or discovering the collectibles for the first time.

FreshChoice Executive GM Tim Cartwright echoed the excitement, noting that bringing Bricks into FreshChoice stores means local and rural communities can now get in on the fun too. It’s a hit of nostalgia, creativity and joy — delivered straight to neighbourhood supermarkets.

Here’s how it works: customers receive one ready-to-build Bricks collectible for every $30 spent, in-store or online, at Woolworths and FreshChoice supermarkets. The promotion runs until 15 March, or while stocks last — and as always, a little luck goes a long way.

Hidden among the collection are rare golden Bricks. Woolworths shoppers will be hunting for the golden front door mat, while FreshChoice collectors will be chasing their own exclusive prize: the golden TV remote. Find one, and there’s a bonus reward waiting, including the chance to score 4,000 Everyday Rewards points.

For those ready to go all-in on their miniature domestic empire, Woolworths is also offering a range of optional add-ons. These include a Home Starter Pack ($12), Dining Room, Living Room, and Garden & Outdoor packs ($10 each), plus extras like the Family Car ($12) and Animals Pack ($8). Exclusive to Woolworths stores are the Delivery Truck ($12) and Puzzle Playmat ($12) for next-level play.

In a welcome sustainability win, Woolworths Bricks Home is made from 100% recycled plastic, certified by the Global Recycled Standard. Collectibles can also be returned to stores by 31 March 2026 to be recycled.

This marks the third iteration of Woolworths Bricks, following the original supermarket-building collection in 2021 and the Farm edition in 2022, and it’s shaping up to be the most charming chapter yet.

For bonus collectors, there’s also the chance to earn additional Bricks packs when purchasing participating products from 27 brands in a $30 shop (up to three bonus packs per brand, per shop). Full details, terms and conditions are available on the Woolworths website.

Tiny bricks, big energy — and a whole lot of heart.

Find out more abour Woolworths Bricks here.

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