Bondi Sands Takes You to the Virtual Beach with Napster Corp – Sun, Surf, and SPF Awareness Go Digital
Bondi Sands, the Aussie brand synonymous with golden tans and endless summer vibes, has teamed up with tech innovators Napster Corp to create something truly revolutionary — a virtual Bondi Beach experience that blends gamified fun, sun safety, and brand love into one wild digital ride.
Designed for the next generation of consumers — Gen Z, who are fast shaping the future of global spending — this immersive new experience is available on web and Apple Vision Pro. Whether you’re tapping arrow keys or waving your hands in VR, you’re about to ride some digital waves and earn some serious rewards while doing it.
Surf’s Up in the Metaverse
Forget TikTok scrolls — the new frontier for connection is play. With Gen Z spending 68% more time on Roblox than on TikTok each day, Bondi Sands is catching the wave of gamification with its Bondi Sands Beachfront.
Players pick their digital surfboard and hit the virtual surf, collecting sunscreen, dodging sharks, and tracking a live UV index that keeps sun safety front and center. It’s all about that signature Bondi Sands energy — playful, breezy, and just a little bit cheeky.
Web users can carve up the waves with arrow keys, while Vision Pro users take things to the next level using intuitive hand gestures. The more you play, the more points you earn — because, yes, this beach experience ties right into Club Bondi, the brand’s loyalty program.
The Ultimate Digital Pop-Up
Beyond the surf, users can stroll through the virtual Beachfront, discovering a Bondi Sands pop-up infused with all things Aussie beach culture. Tap the icons scattered throughout the space to uncover sun safety facts, lifestyle tidbits, and SPF wisdom that turns education into exploration.
“Our goal with the Bondi Sands Beachfront was to give our customers a fun and immersive touchpoint that not only deepens brand engagement but also champions sun safety education,” says Kym Bonollo, Senior Director of Brand and Marketing at Bondi Sands. “We wanted to engage younger audiences through a dynamic and gamified experience that encourages SPF awareness and healthy sun habits.”
With Bondi Sands already dominating the self-tanning world, this move into immersive media cements its place as a leader in sun care innovation — proving that sun safety can be both smart and sexy.
Innovation Meets Lifestyle
Napster Corp, a global pioneer in immersive media and AI-driven engagement, has powered over 150 million user interactions in virtual brand experiences — and this latest partnership continues that streak.
“With 90% of Gen Z identifying as gamers, immersive 3D environments like the Bondi Sands Beachfront help brands connect with their audience in a way that’s innovative, fun, and feels native,” says Sam Huber, CEO of MENA and Global President of Enterprise at Napster.
The result? A digital destination that fuses lifestyle, learning, and play — a space where SPF meets NFTs, and the surf never ends.
The Bondi Sands Beachfront is now live for users across Australia, New Zealand, the US, the UK, and the EU, available for a limited time. So grab your virtual surfboard, slather on that digital SPF, and dive headfirst into Bondi’s immersive new world — where summer is forever and sun safety is always in style.
Learn more here.
