Celebrate Breakthroughs in Play with Logitech G PLAY:
 Streaming globally with a flagship premiere event in Madrid

Get ready to level up, because Logitech G is about to bring the ultimate gaming party to the world with Logitech G PLAY, a global celebration of innovation, passion, and all things play.

For one night only, Madrid becomes the epicentre of gaming culture as Logitech G rolls out their signature “blue carpet” at the legendary Callao Cinema. Hosted by Queen Mary (Mary Ruiz) and Archar0m, this flagship event is more than just a product launch—it’s a full-throttle showcase of the future of gaming, streaming, and sim racing, all wrapped under this year’s theme: Breakthroughs in Play.

Fans can tune in from across the globe via Logitech G’s YouTube channel (that’s 5:00am NZST on September 18 for Kiwi gamers), where they’ll be treated to a high-energy mix of world-first announcements, exclusive product reveals, and live entertainment celebrating the power of play.

With past editions lighting up Paris in 2024 and Berlin in 2022, this third Logitech G PLAY is set to be the boldest yet. Over 80 major creators will be in the house, including Ben Rowlands, mrDzinold, SpuddGaming, PAGO, DanucD, IzakOOO, Hinkowicz, All The Gear, and TheGrefg—together representing a massive community of over 120 million fans worldwide. And if that’s not enough to make your palms sweat, sim racing diehards will get their engines revved with a special appearance from car fanatic SebDelanney.

“Gaming is all about passion, energy, and unforgettable moments—and that’s exactly what fans can expect from Logitech G PLAY. It’s going to be an exciting, immersive experience, and I can’t wait to share it,” says TheGrefg.

Logitech G PLAY is more than an event—it’s a statement of intent. With groundbreaking design, powerhouse collaborations, and a spotlight on the global gaming community, Logitech G is pushing the boundaries of what’s possible. As Yalcin Yilmaz, VP of Logitech Europe & Asia Pacific Developed, puts it: “At Logitech G PLAY, we’re not only unveiling what’s next in gaming, we’re celebrating the people who make it possible: our gamers, our partners, and our creators.”

And for those here in Aotearoa, the action doesn’t stop at the livestream. Running until October 2, Logitech G PLAY Days will bring exclusive deals, contests, and activations to retailers including PB Tech, Harvey Norman, and JB Hi-Fi. From mice and keyboards to headsets and racing wheels, Kiwi gamers can get hands-on with premium gear at unbeatable prices—and celebrate PLAY both online and in-store.

So whether you’re in Madrid for the big premiere or watching from your screen at home, Logitech G PLAY promises a global gaming moment you won’t want to miss. #LogitechGPLAY #KeepPlaying

Make sure you get on the action at LogiTech’s Official YouTube channel here.

Image: LogiTech